Taking on new projects this month

Websites that turn searches into phone calls.

Built for roofers, HVAC techs, plumbers and landscapers. Fast, mobile-first, and designed around the only metric that matters — how many people actually call you.

MOBILE-FIRSTUNDER 2s LOADCLICK-TO-CALLLOCAL SEO READYCOPY INCLUDED
Sample Work

Four builds you can open right now.

Not screenshots. Working sites — pull them up on your phone and tap the call buttons.

These are sample builds, not client projects. The businesses are fictional. The design, code and conversion structure are real — each one shows how I approach that specific trade.
Buttons and forms are display-only in these demos. They are static previews, so nothing sends when you tap a call button or submit a form. On a site I build for you, everything is wired up properly — working enquiry forms delivered to your inbox, click-to-call that actually dials, booking integrations, and a live phone number throughout.
Summit Ridge Roofing
Columbus, OH
Roofing

Built around storm-damage urgency

Roofing converts on trust and speed. Free inspection offer up top, 24/7 emergency line, insurance-claim language — because that’s what a homeowner with a leak is actually searching for at 9pm.

Quote form above foldSticky call barStorm responseFinancing
Open Live Demo →
Meridian Heating & Air
Raleigh, NC
HVAC

Emergency calls plus recurring revenue

HVAC has two customers — the broken AC in July, and the maintenance plan that prevents it. This serves both: instant booking, then a three-tier plan section that turns one-off calls into monthly income.

Heating/cooling togglePlan pricingLive availability24/7 banner
Open Live Demo →
Copperline Plumbing
Phoenix, AZ
Plumbing

Published pricing as the differentiator

Homeowners don’t trust plumbers on price. This puts a flat-rate price table in the hero — the strongest trust signal in the trade, and something almost no competitor is willing to do.

Flat-rate tableEmergency alertNo trip feeCamera proof
Open Live Demo →
Thornfield Landscape Co.
Nashville, TN
Landscaping

Sells the transformation, not the service

Landscaping is bought visually, on longer timelines. Gallery first, design process second, then converts to a free on-site consultation rather than a phone call — matching how people actually buy it.

Project galleryProcess walkthroughSeasonal bookingMaintenance plans
Open Live Demo →
Who I Build For

Local businesses that run on bookings.

Different trades convert differently. A plumber needs pricing up front; a med spa needs a gallery. Every build is shaped around how that specific business actually gets hired.

Live demo

Roofing

Storm damage, insurance claims, free inspections

Live demo

HVAC

Emergency calls plus maintenance plans

Live demo

Plumbing

Upfront pricing, 24/7 response

Live demo

Landscaping

Project galleries, seasonal contracts

Electrical

Panel upgrades, emergency callouts, EV charger installs

Pest Control

Recurring plans, same-day treatment, guarantees

Garage Doors

Repair vs replace, spring emergencies, brands carried

Cleaning Services

Instant quotes, recurring plans, service areas

Four live demos above. Sample sites for the remaining trades are in progress.

What’s Included

Everything needed to turn traffic into calls.

Mobile-first

Most home-service searches happen on a phone, often standing in the problem. Designed for that screen first, desktop second.

Click-to-call throughout

Sticky call bar on mobile, tappable numbers in header and footer. Never more than one tap from reaching you.

Fast loading

Hand-written code, no bloated page builders. Speed affects both conversion rate and where Google ranks you.

Local SEO ready

Proper titles, meta descriptions, service-area sections and structure Google can actually read for local search.

Lead capture forms

Short forms asking only what you need to call someone back. Every extra field costs you leads.

Copy written for you

Finished copy for your services and service area — not a template with placeholder text you have to fill in yourself.

Payment

Straightforward terms.

No retainers, no lock-in, no surprise invoices.

Veem

Accepted now

Secure business-to-business transfers. You get a proper invoice, no card details change hands, and it works cleanly for US businesses paying internationally.

Crypto

Coming soon

Not available yet. If you’d prefer to pay this way, tell me when you get in touch and I’ll let you know once it’s set up.

50% to start, 50% on delivery. No ongoing fees unless you want ongoing maintenance.

Want one built for your business?

Tell me your trade and your service area. I’ll reply with what I’d change about your current site — or what I’d build if you don’t have one yet.

sikandar@citeforward.com
© 2026 Sikandar Abdullah — Web design for local service businesses Sample sites shown are demonstration builds